Welcome to LUCINDA

Located in the picturesque Georgian market town of Ampthill, Bedfordshire, LUCINDA is a luxury Occasion Wear & Mother of the Bride/Groom Boutique offering an approachable, relaxed, no-pressure to purchase service with high quality brands for all those extra special occasions in a relaxed and comfortable environment.

Our promise to you is… to deliver an amazing customer service experience as well as creating a warm and welcoming environment for all who visit. We want to welcome local customers as well as those from far and wide – so pop in, browse and shop our website and share your positive LUCINDA experiences on our growing, vibrant, social media sites – Facebook and Instagram!

Alternatively, feel free to make a free, no-obligation consultation with one of our stylists. We’d be delighted to see you. Love Lucinda x

Safe shopping experience

Temporarily closed due covid guidelines

Due to the Covid government guidelines our shop is temporarily closed.  However, we are working on our website and hope to be transactional very soon!
In the meantime we are offering a Click & Collect service as well as Free UK Delivery.
If something catches your eye on our website or social media pages then please call Lucinda on 07733 261100, email us at or send us a DM via Instagram or Facebook pages.
Stay safe and we look forward to welcoming you back to the boutique soon.

Book an appointment now and we look forward to welcoming you.

Browse through our collections

Follow us on Instagram and Facebook

Bedfordshire boutique


Book a viewing appointment online and you will receive The LUCINDA Experience – a dedicated and personal service that starts the moment to walk through the door with a warm welcoming smile from our staff. You’ll be treated to a glass of bubbles on arrival and provided with as much or as little assistance as you need whilst you browse our rails. Try on our products in our spacious and luxurious velvet curtained changing rooms – we’ll even pin any alternations for you on the spot.

For our gentlemen (and often reluctantly accompanying!) guests, we’ll have a chilled beer waiting for you!

What our customers say

Debs Kelly

What an absolute pleasure it was finding my beautiful Mother of the Bride outfit in Lucinda’s. Calm and friendly atmosphere with wonderful advice and help from Lucinda and her team. No hesitation in recommending Lucinda’s to anyone who has an event of any kind in their diary. Her stock range is unique and exciting.
Thank you all for such a wonderful experience, I will definitely be back xx

Karen Giddens

Quality, beautiful, stylish, very chic

Beverley Burrell

I had no intention of buying anything in the 1st shop I visited……But I did, thanks to the patient, comfortable & charming way I was dealt with, which gradually changed my mood into getting excited and positive about the upcoming event and that maybe Lucinda could make me feel special and amazingly attired for my event saving endless hours trudging round London not really knowing what I was looking for, what shape, style colour suited me. Thank you Lucinda and Adele for the gracious time you gave me along with honest and kind feedback. A morning well spent. I cannot speak more highly of this new Boutique for occasion ware. I encourage all to take a peek even if you don’t need anything now.