Welcome to LUCINDA

We are a boutique of two halves –
offering a one-to-one Mother of the Bride and/or Groom a special event with the “Lucinda Experience” as well as a wide selection of fabulous Daywear, Footwear and Gifts.

We pride ourselves in delivering excellent service in an enjoyable relaxed environment.

Our online SHOP is now live but not everything will be available online so please view our BRANDS on the home page to get a full appreciation of what we offer here at

To stay in touch, follow us on our growing, vibrant, social media sites – Facebook and Instagram!

Thank you for shopping with us.

Love Lucinda x

Safe shopping experience

We Are Now Open

With the Covid restrictions easing we are delighted to be back in the boutique and greeting our customers in person.  We would also like to reassure you that you can shop with complete confidence as we continue to step up our cleaning regime and follow government guidelines.

For those of you that shop with us from afar, our website is constantly being updated with new additions, so please continue to use our online store and happy browsing!  For those more local, our Click & Collect service is still available from our Ampthill store Wednesday 10am-4.30pm & Thursday-Saturday between 10am-5pm.

Mother of Bride and some of our Occasion Wear brands are not available to shop online but if you would like to view this collection further please pop in, call Lucinda on 07733 261100, email us at lucinda@lucinda-occasionwear.co.uk or send us a DM to arrange a personal shopper experience appointment.

Don’t forget to keep watching our social media channels – Instagram or Facebook for our new AW21 collections – you won’t be disappointed!

Continue to stay safe.  We look forward to welcoming you.

Book an appointment now and we look forward to welcoming you.

Follow us on Instagram and Facebook

Bedfordshire boutique


Book a viewing appointment online and you will receive The LUCINDA Experience – a dedicated and personal service that starts the moment to walk through the door with a warm welcoming smile from our staff. You’ll be treated to a glass of bubbles on arrival and provided with as much or as little assistance as you need whilst you browse our rails. Try on our products in our spacious and luxurious velvet curtained changing rooms – we’ll even pin any alternations for you on the spot.

For our gentlemen (and often reluctantly accompanying!) guests, we’ll have a chilled beer waiting for you!

What our customers say

Debs Kelly

What an absolute pleasure it was finding my beautiful Mother of the Bride outfit in Lucinda’s. Calm and friendly atmosphere with wonderful advice and help from Lucinda and her team. No hesitation in recommending Lucinda’s to anyone who has an event of any kind in their diary. Her stock range is unique and exciting.
Thank you all for such a wonderful experience, I will definitely be back xx

Karen Giddens

Quality, beautiful, stylish, very chic

Beverley Burrell

I had no intention of buying anything in the 1st shop I visited……But I did, thanks to the patient, comfortable & charming way I was dealt with, which gradually changed my mood into getting excited and positive about the upcoming event and that maybe Lucinda could make me feel special and amazingly attired for my event saving endless hours trudging round London not really knowing what I was looking for, what shape, style colour suited me. Thank you Lucinda and Adele for the gracious time you gave me along with honest and kind feedback. A morning well spent. I cannot speak more highly of this new Boutique for occasion ware. I encourage all to take a peek even if you don’t need anything now.

Sam Ogden

Just wanted to say what a fab visit it was to the store today, we’ll be back.  Loving my candle and spotty dress v much!  With the left side of the shop, it’s so much more than just occasion wear! Loved it!

Jackie Holmes

If you’re thinking of visiting the beautiful town of Ampthill, then pop into this fabulous boutique for a little something special during their sale.  It’s a great shopping experience!