Welcome to LUCINDA

Located in the picturesque Georgian market town of Ampthill, Bedfordshire, LUCINDA is a luxury Occasion Wear & Mother of the Bride/Groom Boutique offering an approachable, relaxed, no-pressure to purchase service with high quality brands for all those extra special occasions in a relaxed and comfortable environment.

Our promise to you is… to deliver an amazing customer service experience as well as creating a warm and welcoming environment for all who visit. We want to welcome local customers as well as those from far and wide – so pop in, browse and shop our website and share your positive LUCINDA experiences on our growing, vibrant, social media sites – Facebook and Instagram!

Alternatively, feel free to make a free, no-obligation consultation with one of our stylists. We’d be delighted to see you. Love Lucinda x

Safe shopping experience

Enter a new era...

We are delighted to announce that our doors will re-open on 2nd July.
We encourage appointments to ensure we are following government guidelines and you feel comfortable and safe whilst browsing at leisure.

Our Temporary Trading hours

Thursday 10-4pm
Friday 10-4pm
Saturday 10-4pm

Government Guidelines

To comply with government guidelines we will be limiting the number of people in to the boutique to two people at any one time.
Appointments can be made for browsing our collections from 15 mins to 1 hour slots.
Please call us on 07733 261100, book directly on Facebook or DM via Instagram.

Book Appointment

If you are in area on Thursday, Friday or Saturday and have not booked, please do still pop by or call on 07733 261100 and we will do our utmost to safely accommodate you.
Zoom appointments can also be made if you do not wish to visit and would like to browse our boutique from your home, please call us and book a slot.

Our Guidelines

*We will be working by appointment to limit the number of people in shop at any one time
*Hand sanitisers will be provided at the entrance of the shop and it will be compulsory to use as you enter
*Gloves will be available for those wishing to use them
*We have a beautiful large fitting room which will be cleaned as soon as clients are finished
*Outfits will be steamed in between people trying them on and masks available in the fitting room. This is important for when people are putting clothes over their head
*A toilet is available with hand washing facilities
*A mobile payment device is in place which will be sanitised after every use

Book an appointment now and we look forward to welcoming you.

Browse through our collections

Follow us on Instagram and Facebook

Bedfordshire boutique


Book a viewing appointment online and you will receive The LUCINDA Experience – a dedicated and personal service that starts the moment to walk through the door with a warm welcoming smile from our staff. You’ll be treated to a glass of bubbles on arrival and provided with as much or as little assistance as you need whilst you browse our rails. Try on our products in our spacious and luxurious velvet curtained changing rooms – we’ll even pin any alternations for you on the spot.

For our gentlemen (and often reluctantly accompanying!) guests, we’ll have a chilled beer waiting for you!

What our customers say

Debs Kelly

What an absolute pleasure it was finding my beautiful Mother of the Bride outfit in Lucinda’s. Calm and friendly atmosphere with wonderful advice and help from Lucinda and her team. No hesitation in recommending Lucinda’s to anyone who has an event of any kind in their diary. Her stock range is unique and exciting.
Thank you all for such a wonderful experience, I will definitely be back xx

Karen Giddens

Quality, beautiful, stylish, very chic

Beverley Burrell

I had no intention of buying anything in the 1st shop I visited……But I did, thanks to the patient, comfortable & charming way I was dealt with, which gradually changed my mood into getting excited and positive about the upcoming event and that maybe Lucinda could make me feel special and amazingly attired for my event saving endless hours trudging round London not really knowing what I was looking for, what shape, style colour suited me. Thank you Lucinda and Adele for the gracious time you gave me along with honest and kind feedback. A morning well spent. I cannot speak more highly of this new Boutique for occasion ware. I encourage all to take a peek even if you don’t need anything now.